Benjamin P. Weckerle

Pacifica, CA 94044 · (305) 609-5193 · Benjamin.Weckerle@unh.edu · linkedin.com/in/benweckerle · github.com/bpw1009
Hover over any bullet to see which job requirements it maps to. What you'll do What you'll bring
Technical Skills & Expertise
Programming & Tools SQL, Python (pandas, numpy, PySpark, scikit-learn), GCP (BigQuery), Apache Spark, Hadoop Ecosystem (Hive, Pig), NoSQL, Git/GitHub, Tableau, AWS
Data Engineering ETL Pipeline Development, Data Modeling, Workflow Orchestration, Data Integration, Data Quality & Validation, Data Infrastructure
Statistical Methods A/B Testing & Experimentation, Regression Analysis, Machine Learning, Causal Inference
Domain Expertise Retail Media, E-Commerce & Marketplace Data, AdTech Systems (DSP/SSP), Data Governance, Cross-Functional Collaboration
Experience
Walmart Connect San Bruno, CA
Manager, Advanced Analytics 2023–Present
Built multi-step data transformation workflows in Python and SQL on GCP BigQuery to process high-volume advertising event data, establishing source-of-truth datasets for cross-platform analytics and closed-loop measurement
Design & maintain scalable pipelines & ETL Extract, transform, integrate data Extensive DE experience: transformation, modeling, ETL Scalable pipelines in cloud & big data environments
Built source data pipelines and evaluation metrics dashboard for RAG-based chatbot prototype, collaborating with product and engineering teams across iterations
Collaborate cross-functionally on data requirements Analyze complex data flows & propose solutions Collaborate cross-functionally & communicate technical concepts
Enforced data governance policies including pre-earnings data embargo controls; managed DG approval workflows for new metrics and analyses, ensuring compliance with internal data privacy and security standards
Deploy code to support data governance standards Data governance, quality frameworks, regulatory requirements
Built data models and feature engineering pipelines for customer propensity scoring using market basket analysis and demographic data; delivered structured datasets for advertiser targeting
Translate requirements into data models & architectures Extract, transform, integrate — ensuring quality Design & implement scalable data models Support analytics via data sourcing, integration, validation
UMass Chan Medical School, ForHealth Consulting Boston, MA
Data Analyst 2020–2023
Automated data processing workflows using Python and Tableau Server Client library to orchestrate ETL flows, replacing manual copy-paste processes and enabling consistent daily delivery of analytical datasets
Design & maintain scalable pipelines & ETL Automate data processing Analyze complex data flows & propose improvements Extensive DE experience: transformation, modeling, ETL
Built data transformation and feature engineering pipelines for predictive models; applied NLP and text processing to transform unstructured data into structured analytical datasets
Extract, transform, integrate data Extensive DE experience: transformation, modeling, ETL Proficiency in SQL and Python
Sourced and integrated data across SQL databases, flat files, and APIs using Python and SQL to support program evaluation; built Tableau dashboards for ongoing operational reporting
Extract, transform, integrate from internal & external sources Support analytics via data sourcing, integration, validation Proficiency in SQL and Python
Cogito Corporation Boston, MA
Contract Data Analyst December 2019–March 2020
Built and maintained automated data pipelines feeding Tableau dashboards on Tableau Server for internal and external users; queried and processed large datasets using AWS and SQL in a product-led sprint cadence
Design & maintain scalable pipelines & ETL Implement solutions using cloud platforms Scalable pipelines in cloud & big data environments
Bionic Advertising Systems Hanover, NH
Data Analyst and Market Intelligence Specialist 2016–2018
Integrated and transformed marketing data from thousands of external sources into unified data products; analyzed customer data to drive onboarding process improvements
Extract, transform, integrate from internal & external sources Support analytics via data sourcing, integration, validation
Selected Projects
Built end-to-end data pipeline using Apache Airflow and GCP BigQuery to orchestrate daily ingestion and transformation of Google Analytics 4 e-commerce event data, with automated scheduling and data quality checks
Design & maintain scalable pipelines & ETL Automate data processing Scalable pipelines in cloud & big data environments Extensive DE experience: transformation, modeling, ETL
Built e-commerce conversion funnel dashboard on Tableau Public using GA4 data to visualize session-to-purchase drop-off and identify optimization opportunities
Support analytics via data sourcing, integration, validation Proficiency in SQL and Python
Education
University of New Hampshire — M.S. Analytics and Data Science May 2019 · GPA: 3.89
Statistical Methods, Predictive Analytics, Machine Learning, Design of Experiments
Florida International University — B.S. International Business May 2012 · GPA: 3.54